goodness in sharing…

I’ve been low on bandwidth lately…so throwing this up in rough form, clean this up at a later date. Here is my quick, straight from the gut reaction to the AdAge round table discussion. Glad to see Matt, Armano, Rohit at that table.

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This started as a quick comment on Paul’s blog…and started rambling enough that I wanted to post it here…if anyone else has reactions/ramblings on the topic.

Ok, While I haven’t read the report yet…I will…my first gut reaction is that the ‘people will be buying experiences’ isn’t new. I’ve seen that in a couple of different places for awhile. What puzzles me is when/why did this become new? Of course it is about the experiences…but then again, it is how you define experiences.

Is experience -

1) I want to make sure I am cool, so if I buy a red piece of gum because everyone else is I will have the experience of feeling ‘in’

2) I actually need some decent gum, umm, red gum, it was a good product, i had a pleasant experience, it met my needs to chew and flavor

3) I’m buying red gum because MTV told me to. Which could be just like #1…but in my mind they are kind of different. One is because you experience others around you, the other is a manufactured brand.

Now getting past the experience thing for a bit…I’ve talked about it before, how people are defining themselves by their media and experiences, not their tangible goods. So where does a brand experience fit into that? Have a good product, tell that product’s story.

I think what we really are experiencing is the death of manufactured brand experience.

update: this is kind of weak…thought it would play entire tracks.

Browsing my feeds this morning found AdPulp passing along a Wall Street Journal article that ads that are targeted to the consumer, the consumer is 1/3 less likely to change the channel. Hot. So this whole thing about knowing your audience might pay off. I wonder if this study could be the foundation to a larger engagement study.

And speaking of this advertising working, found via brandflakesforbreakfast.com and e-bay seller making his own ads (selling nice big jugs). Wonder how long before 1000s of ebay powerusers start doing this? And when they’ll buy online ad units to push their ads? Hmmm…but there is a business model in their somewhere.

So here is the problem I have with Chatback…I want others to see what others had to say, I want people to add to the conversation. While ‘chatting’ would be nice…it doesn’t capture the conversation.

With that said, here is my Chatback badge…give it a chat…because hey, it’s not like I don’t need another distraction at work.

Not having tv I’ve had to find other sources of video entertainment to consume when I come home late at night and need to un-plug the head for a bit. Here is one I re-watched a couple of days ago. It was a little too late to really get the wrap my head around how I would evolve her chat into my space…but I think there are some interesting tid bits in her chat.

(yes, this is a re-post…lost the original)

I’ve been thinking/saying something like this for a while…but never got it articulated like this. From My Infocalypse

Social media is just humanity, magnified by technology, and not an industry or ’space’.

At time I’ve pulled my hair out because of how people either mis-used or forgot the ’social’ in Social Media (treated it too much like another channel) and didn’t stop to consider that the ‘media’ was the conversation…not some type of published content (like in the traditional magazine sense).

Some quick thoughts on my bus ride in this morning…

When will gas prices and economic pressures change peoples behavior?
Maybe I’m just been looking in the wrong places but I would have thought by now we would been reading studies and stories about how Americans are changing their driving behaviors. Or I would have more bus friends. I’m just not seeing it, wondering when the tipping points hits and what it will be.

Messages to the obvious. I know having peace marches is important…but having them in the middle of Uptown Minneapolis is preaching to the crowd. How about peace marches is the middle of a suburb neighborhood where people need to think about it. I think about advertising this way…who do we really need to show our message to.

How exciting. If you click on it over to my Y! channel, we can chat live as well.